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mg卖场的未来13种新模式预测

2019/10/28 15:56:17

纵观mg行业,各大mg卖场均在广泛布点,瓜分市场份额,当市场需求增长速度跟不上群集扩张,导致利益被摊薄,经营风险的增加,在金融危机背景下很快成为业界各个环节利益攸关者口诛笔伐的对象;且部分卖场逆市提租,回笼经营成本,显然有些不合情理,当经销商感觉到卖场这个“菜篮子”开始长刺,让他坐卧针毡,将会开始寻找新的终端模式,构造新的“菜篮子”。
研究分析mg卖场的未来发展模式,将形成以下13种新型终端模式:
1、博览中心:mg企业与经销商联手打造,在未来商业地产中主要以“mg总部”体现。汇聚世界多家著名mg品牌和中国mg制造企业500强,建立数量众多的旗舰点、展示厅、体验中心,打造365天永不落幕的mg展览会。
  2、mg超市:超级大超市终端体系是对现有mg市场地主收租式将是最有效的打击,其采用仓储式、折点、返点式的“薄利多销”经营策略,给予消费者主宰自己消费方式和消费权利的感受。
3、网络销售:网络上购物蔚然成风,在崭新的消费观念,庞大的市场竞争下,开辟网上战场,将会拥有更广阔的发展空间。
4、体验馆:综合mg体验馆、风险基金导入,有利于掌握定价权,全面的展示产品,提升行业门槛。
5、单一产品结构馆:细分产品线,建设单一产品结构,让消费选购更有针对性。如:国际馆、定制mg馆、办公mg馆、家装mg馆、工艺mg馆、人造mg馆等,这也是mg行业从产品多元化进入产品结构细分、经营方式多元化时期。
6、经销商建立自主品牌:通过自身的服务,树立自己的品牌。
7、大型集中式多功能综合地产mg区:在中国只能存在4-5个。
8、出租式:随着中国商品租赁占商品流通的比例逐渐加大,中国租赁市场的交易额有望达到上万亿元人民币,利润空间可接近千亿元。对于mg生产商来说,与租赁公司合作,可谓是一条新的出路,既可以盘活库存,也增加了营销方式和流通渠道。用特别的方式演绎“租时代”的风声水起。
9、拎包入住式:设计装修mg选购一站式,轻松家装,拎包入住。
10、定制mg式:根据家庭装修的具体结构连身定做,满足个性化需求。
11、蚂蚁搬家式:设计师本人接单,并利用折扣帮业主选购mg。
12、直捣皇龙式:大的房地产和装修公司自己组建mg专业团队接单。
13、品牌细分:以协会主导,以mg制造板块品牌细分占领市场,形成亮点、制造差异。与大型mg卖场结姻联盟,坐标机构为其整体策划、设计及后续经营体系建设。

In the stone industry, each big stone stores are in wide distribution, to carve up the market share, when the market demand growth can not keep up the pace of the cluster expansion, leading to interest be diluted, increase operational risks, in the context of the financial crisis soon became the object of every link of the mouth of the devil take the industry stakeholders in writing; and part of the store market rent. The operating cost return, apparently some unreasonable, when dealers feel that stores the "food basket" started long thorns, let him Zuowozhenzhan, will start looking for new terminal mode, the construction of a new "food basket".

Research on the future development mode analysis of stone store, will form the following 13 new terminal mode:

1, Expo Center: Stone enterprises and dealers to build in the future commercial real estate, mainly in the "stone" reflected. The world famous brand and China stone stone manufacturing enterprise 500 strong, the establishment of numerous flagship point, exhibition hall, experience center, building 365 days unending stone exhibition.

2, stone Supermarket: super big supermarket terminal system will be the most effective attack on the existing stone market landlord rent type, its use of storage and break point, rebate type of "small profits but quick turnover" business strategy, to give consumers the masters of their own consumption patterns and consumer rights feelings.

3, sales network: the network shopping has become common practice in the new consumption concept, huge market competition, open up the battlefield, will have vaster development space.

In 4, the museum experience: comprehensive stone museum experience, risk fund import, helps to grasp pricing, comprehensive display of products, enhance the threshold of the industry.

5, a single product structure Museum: breakdown product line construction of single product structure, let the consumer to buy more targeted. Such as: the International Pavilion, custom stone hall, stone hall, office decoration stone hall, stone hall, process of artificial stone Museum, which is also the diversification of stone industry from product diversification into segmentation, product structure mode of operation period.

6, the establishment of the independent brand dealers: through its own services, to establish their own brands.

7, large centralized multifunctional integrated real estate stone: in China can only exist in 4-5.

8, rental type: with Chinese goods accounted for the proportion of rental merchandise circulation gradually increase, China's leasing market transaction volume is expected to reach trillion yuan, the profit can be close to 100 billion yuan. For the stone producers, in cooperation with the leasing company, it is a new way, can not only invigorated the stock, also increased the marketing methods and channels of circulation. Interpretation of "rent time" with in a special way.

9, the bag type: the design of the decoration stone material purchase one-stop, easy decoration, bag check.

10, custom stone type: according to the family decoration concrete structure one-piece customized to meet the personalized needs.

11, ants moving type: designers orders, and the use of discount help owners buy stones.

12, to the imperial dragon type: real estate companies and major renovation stone forming their own professional team orders.

13, brand segmentation: the association of the leading manufacturing plate, stone brand segmentation to occupy the market, a bright spot, making a difference. Marriage alliance with large stone store, planning, overall coordinate mechanism is the design and subsequent management system construction.